Many people think of LinkedIn as the place to be if you want to search for a new job. And of course, it is a great place to be if you are looking for that type of opportunity.
LinkedIn is also the place to be if you are a serious solopreneur or small business owner. Why? Here are just three great reasons:
- According to HubSpot (2012), LinkedIn has been found to be 277% more effective than other social media sites for lead generation
- It’s the most affluent social network with an average household income exceeding $100K – you want prospects who are serious and have money to spend
- Your LinkedIn Profile is typically is one of the top listings when someone does a Google search by your name – which means it’s a key source of information that your potential clients read when they are researching you!
One of the problems that I keep seeing is that many solopreneurs and small business owners don’t know how to leverage LinkedIn. In many cases, they haven’t updated their profile recently and even if they have, it’s not compelling – it blends in instead of standing out!
Join me on Thursday, May 7 at 1:00 pm Eastern Time for a 60-minute free webinar where you’ll learn what you can do today to begin updating your LinkedIn profile and presence in order to expand your business. This webinar will be recorded and available for you to watch even if you cannot attend live so click here to learn more and to register.
The solopreneurs and small business owners who read my blog do amazing work. I hope you’ll join me so I can share how LinkedIn can help support you in taking your business to the next level!