Using Social Media for Lead Generation or Career Advancement
LinkedIn has become the most important personal branding tool for career-minded individuals looking to generate business prospects or advance their careers inside organizations. Not having a LinkedIn profile today sends a message that you aren’t serious about your career; but just having a profile is not enough – you need a profile that showcases your personal brand.
Professionals need to understand how to use LinkedIn branding to manage their professional life. They need their profile to stand out from myriad others and attract the attention of decision makers. They need a connection strategy that will rocket them towards their goals. And they need to know how to integrate LinkedIn into their social media strategy.
“I’ve received some very positive feedback on my new and greatly improved profile. I have also received unsolicited outreach from a few recruiters since the change. Additionally, I served as a panelist for a social enterprise discussion hosted by The University of Chicago Booth School of Business. After the panel, one of the attendees sought me out to share his thoughts about my profile. According to him, mine ‘stood out. It read very differently than the others.’” ~R.H., Chief Strategy Officer at Regional Not for Profit
Reach Social Branding Certification
Recognizing my clients’ need to maximize LinkedIn for their success, I sought certification from Reach Personal Branding. Founded in 2001 by William Arruda, Reach’s innovative approach has given me the tools to support my clients in building stellar LinkedIn profiles and using LinkedIn to expand their thought-leadership, build and nurture their network and do their job better. I’ve got tips for maximizing the value of LinkedIn branding that you won’t find elsewhere.
The result: you gain competitive advantage and increase your influence and confidence. You’ll expand your brand community, increase your performance and reach your goals.
“I worked with Ann on my branding campaign. She was not only engaging and committed to helping me articulate how I can connect ‘who’ I am to my offering, but she also provided excellent strategic ideas. In addition Ann provided me the time, focus and attention that went beyond my expectations. I enjoyed the journey and certainly the outcomes. If you need to work on your brand, whether it is to update your LinkedIn profile or to step back and look at your entire business or career, I’m confident you will find Ann to be a wonderful resource. She was referred to me by a trusted resource and I’m glad to pay it forward. You won’t be disappointed.” ~D.A., Award Winning Executive Coach & Organizational Development Consultant
You can’t afford not to have a strong Linked In brand. You can do it yourself or I can do it for you… here’s how we can work together:
- Do It Yourself LinkedIn Profile – In this offering, I make suggestions and you implement them. I will review your existing profile and then we’ll have a 60 minute one-on-one phone session where I share 5 recommendations to improve your LinkedIn profile so that your talents and personality stand out. You will receive a typed one-page assessment summarizing my suggestions and a document with helpful screen prints to support you in making the profile updates. Investment: $127
- Done for You LinkedIn Profile – We begin with a review of your existing profile and an interview where I gather information from you in order to re-create your LinkedIn profile. I write your profile, establishing your personal brand and value in a manner that ensures you are seen as the unique person you are versus a clone of others with similar experience. When your LinkedIn profile reflects your authentic brand, you showcase yourself as someone whose services people want to acquire – as either an employee or a vendor. Investment: $497
“Ann did a great job on my LinkedIn Profile. She helped me sort through the myriad of capabilities and skills I wanted to communicate and wrote my profile with very clear points and organization. Ann is very practical and professional and really delivers! She is very knowledgeable about LinkedIn so if you want to improve your profile, work with Ann.” ~K.G., Leadership & Sales Coach